Tuesday, December 31, 2019

Synthesis of 7.7-Dichlorobicyclo [4.1.0]Heptane †Phase...

Abstract The preparation of 7.7-dichlorobicyclo [4.1.0]heptane which is also known as 7,7-dichloronorcarane was done by reacting cyclohexene , chloroform and a base( 50% aqueous sodium hydroxide) with benzyl triethylammonium chloride. The latter being a water soluble phase transfer catalyst (PTC).reaction was performed at room temperature and was distilled at atmospheric pressure. The mechanism of action of the above mentioned PTC is described in the text along with the mechanism for the addition of a dichlorocarbene. The percentage yield obtained was 38.80%. This is considerably low due to an unfortunate spillage of the product at the stage of semi- micro distillation. Introduction Phase transfer catalysts (PCT) are used to†¦show more content†¦The vigorous stirring also increases the turbulence in the reaction flask which facilitates collisions between the primary reactants. This is needed for the reaction to occur at an optimum rate. Hence, the rate constants of the reaction increase as stirring speed increases. If the reaction mixture was not stirred at high speeds, the reaction will not proceed to yield maximum product in the given time and will result in low percentage yields. It was during this stirring time that the action of the PTC is significant. The mechanism of action of the PTC is illustrated and explained below. The base used in this reaction is a strong one (NaOH) which dissociated completely in the aqueous phase to give an excess of OH ions which is needed for the generation of the dichlorocarbene in the organic phase. As seen above, benzyl triethylammonium chloride undergoes a nucleophillic substitution with NaOH. The hydroxyl group f rom the base displaces the chloride group on the PTC which results in the formation of a quaternary ammonium hydroxide. The PTC is now able to transport the OH ion to the organic phase where it can react with chloroform. The three step mechanism describing the formation of 7.7-dichlorobicyclo [4.1.0]heptane is illustrated and explained below. In step one, the hydroxyl group

Monday, December 23, 2019

Urban Population Of Ethiopia And Its Socio Economic And...

Today’s world society is rapidly becoming urbanite and such rapid urbanization comes up with its multi variant socio economic and environmental consequences. Among many variables characterizing urbanization in the century, the most prominent one is population growth rate. World urban growth population rate is about 1.8% where as that of Africa and Ethiopia is 4.4% and 5% respectively (UN- Habitat 2004/2005; PASDEP 2006). Though Ethiopia is one of the least urbanized countries where about 83.8% of population lives in the rural areas, it is one of the countries where high urbanization process taking place. Currently, urban population of Ethiopia is about 11.7 million. Studies show that the figure will increase to 17.8 million in 2015 and 22 million by 2020, with annual growth rate of 5% (yewoynishet, 2007; PASDEP, 2006). Over the years, rising population has led to unsustainable exploitation of natural resources for the consumption of environmental good and services. Unplanned economic growth, industrialization and vehicular emission could also affect urban environment. The effect of these problems might include degradation and pollution of environment like ground water, soil, river bank, air and other urban ecosystem (Cobbett, 2006; National Urban Planning Institute of Ethiopia, NUPI, 2003). Regarding to this, the 1960s were the milestone that marked the birth of the environmental movement. The publication of the book â€Å"silent spring† by Rachel carson in 1962 in the USA tookShow MoreRelatedEffects Of Urbanization On Food Supply And Human Security885 Words   |  4 Pagesfocuses attention on the socio-economic and environmental effects of rapid urbanization and population growth in the developing countries with particular reference to Africa. 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Olibertà © has a unique business model that greatly supports social and environmental well being of local African communities. Olibertà ©Ã¢â‚¬â„¢s products are made from 100% natural raw materials and, to a large extend, processed by hand work. Their quality products are mainly distributed online and through general shoe stores,such as Urban Outfitters, American Rag and Aldo, etc. Price ranges from $130 to $180. Olibertà © uses their online platform to attractRead MoreUndernutrition10134 Words   |  41 Pagesdeficiency kills 668,000 children under the age of 5 each year. Yet, despite the cost in human lives, anti-GM campaigners—from Greenpeace toNaomi Klein—have derided efforts to use golden rice to avoid vitamin A deficiency. In India,  Vandana Shiva, an environmental activist and adviser to the government, called golden rice â€Å"a hoax† that is â€Å"creating hunger and malnutrition, not solving it.† The  New York Times Magazine  reported in 2001  that one would need to â€Å"eat 15 pounds of cooked golden rice a day† toRead MoreWater as a Source of Future Conflict in Sa26984 Words   |  108 Pagesfuture. - Kofi Annan, former U.N. Secretary-General in 2001 Background of the Study 1. Water is directly related with the survival of human kind and it is crucial unlike other resources, because it does not have choices and alternatives. As a consequence of global warming and pollution, importance of water has increased much. Some 2 billion people† already lack water supplies. Water use has risen six-fold over the past 70 years. By 2050, it is estimated that 4.2 billion people live in countries

Sunday, December 15, 2019

The Manipulation Of Immunoglobulin Architecture Essay Free Essays

Immunoglobulins, produced by B-lymphocytes, are the chief go-betweens of humoral unsusceptibility, and lacks at this degree affect the organic structure ‘s response to infection. The use of Ig position in the intervention of human diseases consists of two chief paths that have the intent to augment the concentration and alter Ig in the affected host. On one manus lies the external disposal of human Ig in patients that are wholly lacking or compromised and are considered to profit widely from an endovenous extract. We will write a custom essay sample on The Manipulation Of Immunoglobulin Architecture Essay or any similar topic only for you Order Now The other is the use of immunoglobulin production via indirect immunisation ( inoculation ) that forces the human organic structure to bring forth a series of Igs that are antigen specific for the peculiar antigen administered via the inoculation path. Immunosupression ( i.e. the lowering of the innate immune response ) has been widely used in malignant neoplastic disease therapeutics and is discussed last. IV ADMINISTRATION OF IMMUNOGLOBULIN ( inactive immunisation ) The U.S. Food and Drug Administration ( FDA ) have approved endovenous auxiliary Ig interventions for a series of chiseled diseases such as: primary immunodeficiency, immune-mediated thrombopenia, Kawasaki disease, hematopoietic root cell organ transplant ( in patients A ; gt ; 20 old ages ) , chronic B-cell lymphocytic leukaemia, and HIV in kids. However, Ig merchandises which are chiefly unfertile, purified Ig G ( IgG ) derived from a pool of givers ( normally 3,000-10,000 ) are besides normally used throughout the universe for the intervention of assorted other diseases such as idiopathic diseases ( unknown cause diseases such as perennial abortions ) and infections. The curative usage of Ig IV interventions consists chiefly of supplying with an increased protection versus infection for immunocompromised patients, may besides assist prevent patients with Kawasaki disease from developing coronary arteria aneurism or increase the figure of thrombocytes in patients who have life endangering idiopathic thrombopenia peliosis ( ITP ) and prolong sustaining of transplants in graft surgery ( Shehata et al, 2010 ) . However, the fact that the Ig is gathered through a pool of givers, poses a important infection menace to the infused persons. Although the hazard for HIV and Hepatitis B transmittal remains low due chiefly to obligatory proving since 1995, the hazard for acquisition of several other viruses and bacteriums, or even smaller life signifiers such as prions and mycoplasma is considered important ( Carbone, 2007 ) . Furthermore, the transfused Ig is non 100 % pure, since it frequently contains little sums of cytokines, CD4 cells, CD8 cells, and human leucocyte antigens ( HLA ) . All the above blood merchandises are known to bring forth and rarefy a important inflammatory reaction to the infused host, and presently the effects caused by these by merchandises of Ig interventions is non sufficiently elucidated. IgG has a half life in the circulation of about 21 yearss, so endovenous extracts of about 600 milligrams of IgG per kilogram organic structure weight given every 3 to 4 hebdomads maintain an IgG degree of about 500 mg/dl ( about 50 % of degrees in healthy grownups ( Quartier,1999 ) . Activation of inflammatory tracts by the extract procedure ( extract related reaction ) or by composites formed by antibody adhering within the receiver host seems a likely mechanism for the inauspicious effects mentioned above. The rate and badness of reactions to endovenous preparations of IgG are greatly reduced by decelerating the rate of extract and by administrating a prophylaxis with paracetamol and an antihistamine. However, its usage is still non accepted in many instances with the illustration of a Cochrane Systematic Review ( Ohlsson, 2010 ) that has late concluded that there is still deficient grounds to back up the everyday disposal of IVIG in babies with suspected or later proved neonatal infection. For instances such as primary lack where immunoglobulins act as replacing therapy and are perfectly indispensable for endurance, new IVIGs have been developed such as the Flebogamma 5 % IVIG intervention ( Ballow, 2009 ) , which is considered to further heighten the pathogen safety border due to pasteurisation and pore microfiltration. Inoculation Recent progresss in inoculation include the betterment of viral-vector vaccinums that nowadays remain the best agencies to bring on cellular unsusceptibility and are demoing promise for the initiation of strong humoral responses. Targets range from certain types of malignant neoplastic disease to a huge array of infective diseases ( Draper and Heeney, 2010 ) . The chief job with this design is that the innate immune system readily recognises the viruses and viral vectors used in the vaccinum readying that renders this means insecure for wider usage, such as cistron therapy ( Huang, 2009 ) . The outgrowth of biological stuffs that can impact the immune system is a underdeveloped field aboard immunology. These stuffs can present antigens through specific intracellular tracts, leting tight control of the manner antigen presentation to T cells. Materials are besides being designed as adjuvants, to mime specific ‘hazardous ‘ signals in order to pull strings the attendant cytokine environment, which influences how antigens are farther interpreted by T cells. The development of contraceptive vaccinums against human papilomavirus has been hailed as one of the most important progresss of recent old ages by most communities and research workers and it is expected to dramatically cut down the mortality in HPV associated cervical and anal malignant neoplastic diseases, but has besides given rise to strict scientific argument ( Hampl, 2009 ) . IDIOTYPE VACCINATION In hematologic malignances, the spread of usage of a different type of inoculation is idiotype B-cell inoculation. Each patient ‘s B-cell malignance is normally derived from a individual expanded B-cell ringer, which expresses an Ig ( Ig ) with a alone idiotype ( Id, variable parts of Ig ) . Therefore, this idiotype can be regarded as possible mark in clinical malignant neoplastic disease inoculation attacks against the clonal B cell line. Currently it is a non-approved, experimental curative option for patients with lymphoma and myeloma. The pertinence of Id vaccinums for B-cell malignances such as chronic lymphocytic leukaemia, mantle cell lymphoma and multiple myeloma demands to be farther tested ( Inoges, 2010 ) . OTHER TYPES OF IMMUNOMODULATION Systemic immunomodulation, besides known as accessory therapy, has been a intervention mode in a assortment of clinical diseases to hike the immune response even though the antigens are non ever known or are sick defined. Systemic immunomodulation often consequences in unwelcome effects, most notably autoimmune disease activation. The therapies include: Interferon In the past several decennaries, IFN has emerged as a major curative mode for several malignant and non-malignant diseases, including hepatitis C, carcinoid tumours, hairy cell leukaemia, and Kaposi ‘s sarcoma. However, apart from the broad side-effect scope profile, IFN is besides found to bring on autoimmune responses with the production of autoantibodies chiefly autoimmune thyroid disease ( ATD ) and thyroiditis ( Kong et al, 2009 ) , ( Tomer, 2007 ) . Interleukin-2 IL-2 is used for the intervention of metastatic melanoma. Similar to IFN, IL-2 has been reported to bring on the development of several autoimmune conditions, most notably ATD. Flt3 ligand To heighten the immune response to a peptide vaccinum derived from a household member of human cuticular growing factor receptor ( Her-2/rat neu ) in prostate malignant neoplastic disease patients, human recombinant flt3 ligand, a growth/differentiation stimulator for dendritic cells, is used as a systemic adjuvant. It is unknown whether the Flt3 ligand can besides bring on autoimmunity. MONOCLONAL ANTIBODIES Monoclonal antibodies ( MoAbs ) have been introduced for the intervention of assorted malignant neoplastic diseases, and their ability to adhere to any specific mark within the organic structure is so used favorably in therapeutics to direct an immune response against the binding tissue site. A recent reappraisal has found little to no infective complications to their usage in assorted types of malignances, although allogeneic in nature ( Rafailidis et al, 2007 ) . Mentions Ballow M. Clinical experience with Flebogamma 5 % DIF: a new coevals of endovenous Igs in patients with primary immunodeficiency disease. Clin Exp Immunol. 2009 Sep ; 157 Suppl 1:22-5 Carbone J. Adverse reactions and pathogen safety of endovenous Ig. Curr Drug Saf. 2007 Jan ; 2 ( 1 ) :9-18. Draper SJ, Heeney JL. Viruses as vaccinum vectors for infective diseases and malignant neoplastic disease. Nat Rev Microbiol.2010 Jan ; 8 ( 1 ) :62-73. Hampl M. Prevention of human villoma virus-induced preneoplasia and malignant neoplastic disease by contraceptive HPV vaccinums. Minerva Med. 2007 Apr ; 98 ( 2 ) :121-30. Hartung HP, Mouthon L, Ahmed R, Jordan S, Laupland KB, Jolles S. Clinical applications of endovenous Igs ( IVIg ) — beyond immunodeficiencies and neurology. Clin Exp Immunol. 2009 Dec ; 158 Suppl 1:23-33 Huang X, Yang Y. Innate immune acknowledgment of viruses and viral vectors. Hum Gene Ther. 2009 Apr ; 20 ( 4 ) :293-301. Hubbell JA, Thomas SN, Swartz MA. Materials technology for immunomodulation. immunotherapy to immune dysregulation. Ann N Y Acad Sci. 2010 Jan ; 1183:222-36. Inoges S, de Cerio AL, Soria E, Villanueva H, Pastor F, Bendandi M. Idiotype vaccinums for human B-cell malignances. Curr Pharm Des. 2010 ; 16 ( 3 ) :300-7 Kereiakes D. , J.Essell, C.Abbottsmith, T.Broderick, J.Runyon ( 2010 ) Abciximab-associated profound thrombopenia: Therapy with Ig and thrombocyte transfusion The American Journal of Cardiology, Volume 78, Issue 10, Pages 1161-1163 Kong YC, Wei WZ, Tomer Y. Opportunistic autoimmune upsets: from Nature. 2009 Nov 26 ; 462 ( 7272 ) :449-60. Ohlsson A, Lacy J. Intravenous Ig for suspected or later proved infection in newborns. Cochrane Database Syst Rev. 2010 Mar 17 ; 3: CD001239 Quartier P, Debre M, de Blic J, et Al. Early and drawn-out Ig replacing therapy in childhood agammaglobulinemia: a retrospective study of 31 patients. J Pediatr 1999 ; 134:589-595. Rafailidis PI, Kakisi OK, Vardakas K, Falagas ME. Infectious complications of monoclonal antibodies used in malignant neoplastic disease therapy: a systematic reappraisal of the grounds from randomized controlled tests. Cancer.2007 Jun ; 109 ( 11 ) :2182. Shehata N, Palda V, Bowen T, Haddad E, Issekutz TB, Mazer B, Schellenberg R, Warrington R, Easton D, Anderson D, Hume H. The usage of Ig therapy for patients with primary immune lack: an evidence-based pattern guideline. Transfus Med Rev. 2010 Jan ; 24 Suppl 1: S28-50. Shehata N, Palda VA, Meyer RM, Blydt-Hansen TD, Campbell P, Cardella C, Martin S, Nickerson P, Peltekian K, Ross H, Waddell TK, West L, Anderson D, Freedman J, Hume H. The usage of Ig therapy for patients undergoing solid organ organ transplant: an evidence-based pattern guideline. Transfus Med Rev. 2010 Jan ; 24 Suppl 1: S7-S27. How to cite The Manipulation Of Immunoglobulin Architecture Essay, Essay examples

Saturday, December 7, 2019

Quality Improvement in Gastroenterology-Free-Samples for Students

Question: Discuss about the hand hygiene based on PDSA Model Quality Improvement in Gastroenterology Health Care Centre. Answer: Introduction Quality and safety management is crucial in the context of prevention of infections within an acute healthcare setup. The quality management here refers to taking care of the overall aspects of healthcare which are pivotal in maintaining an aseptic condition within the care setting. For the current study we have taken into consideration hand hygiene which helps in reducing the chances of infection within a hospital framework. The focus has been narrowed down to the application of the project initiative within the Gastroenterology Healthcare centre, Toronto upon the Plan DO Study Act (PDSA) model. The paper discusses the issue in more detail focussing upon the importance of hand hygiene and relation of the same in ensuring health improvements within the concerned department. The study further elaborates the role of the nurses in ensuring the efficiency of the aforementioned processes. Description of issue Hand hygiene has been described as the single most effective method of infection prevention (CDC, 2002; World Health Organization [WHO], 2009). The cleaning of hands before, after and during surgical processes is crucial in the prevention of infection through the spread of microorganisms. As commented by Septimus et al. (2014), increased use of hand hygiene equipments have been seen to reduce the incidents of infection spread within healthcare centres. Some of the disinfectants which could be used over here are soap dispensers, alcohol based foam dispensers, paper towel dispensers. The statistical figures showed a 24 % reduction in the healthcare associated infections after the implementation of the disinfection process on a regular basis. This resulted in saving approximately 27 % of the cost of antibiotics (Moraros, Lemstra, Nwankwo, 2016). In the present context, precautionary measures must be taken in dealing with patients suffering from gastrointestinal issues. The staff may encounter exposure to pathogens such as Clostridium difficile, vancomycin resistant enterococci (VRE), carbapenam resistant enterobacteriaceae (CRE). In this respect, rigorous cleaning of the environment with EPA-registered hospital disinfectant has been seen to eliminate some of the microbial agents such as C. difficile which have been known to result in acute gastric infection in individuals (Jones et al., 2016).The aspects of hand hygiene have been further discussed with respect to the PDSA model. The model has four active components such as Plan, Do, Study and Act. The application of the model helps in evaluation of the different steps which could be taken for improvement of quality within the Gastroenterology health care centre. The different steps of the model have been represented with the help of flowchart as follows: What are we trying to accomplish? How will we know that change is an improvement? What changes can we make that will result in improvement? Evaluation of the current scenario through the PDSA model helps in the identification of the problem situation. The goal is to improve quality of services delivered within the Gastroenterology healthcare units through implementation of hand hygiene methods. In this respect, the hand hygiene practices have been promulgated as the cornerstone of preventing infection by IPAC Canada. The improvements brought about by the implementation of such methods can be measured using survey analysis. The reduction in the rate of infection after the application of the cleaning methods could be compared with that of situation before the application of the control methods. The figures so obtained provide an overview about the various loopholes and gaps within the delivery of the care services. The gaps could be further improved with the application of stricter control measures which enhances the quality of the care services. Application of hand hygiene based on PDSA The PDSA model is based upon the objectives of learning through planning, executing the plan, study the gaps in the processes and act accordingly for the mitigation of the gaps. The models have been discussed in more details below: Plan (P): Will implementing sufficient standards of hand hygiene enhance quality care within the gastroenterology wards of the hospital? Will sufficient staff education about the disinfection process help in reducing the rate of infection? What are the necessary standards and guidelines which have to be implemented for achieving success in the above outcome? Do (D): The healthcare team need to do planned activities for bringing about the change Study (S) Did the planning go right? Was optimum education regarding the disinfection process given to the staffs? Were adequate policies and programs followed for the implementation of the objectives within the gastroenterology healthcare centres? Act (A): Based on the results obtained from above interrogation, the gaps or the loopholes are identified which the team could further work upon. Strength of the model There are a number of strengths of the PDSA model such as collective problem and solution ownership. As commented by Smiddy, O'Connell Creedon (2015), the collaborative mode of working helps in building positive relationship between team members. The PDSA model helps in empowerment of team members through common goal synthesis for achieving better clinical outcomes. The PDSA provides a structured environment for the realization of the clinical outcomes (Dai, Milkman, Hofmann Staats, 2015). The PDSA cycles allow the staff to better understand the organizational processes. It promotes a gradual shift in accountability for problems from management to the frontline staff. Limitations of the PDSA model There are a number of limitations of the application of the PDSA model such as loss of momentum due to the removal of a team member. The jumping of the steps of the PDCA cycle may result in adequate learning which fails to address the root cause of the problem (Smiddy et al., 2015). The analysis of the problem situation through PDSA requires unit specific and time sensitive data and is dependent upon human labour for sufficient collection of data. In order to work through individual steps of the PDSA cycle sufficiently longer time is required. Role of the nurse The nurses play a critical role in reducing the rate of infection within a clinical setup by the implementation of sufficient policies and procedures. The influences excised by the nurses within the control of infection can be divided into a number of factors such as intrapersonal, interpersonal and organizational factors. The intrapersonal factors here refer to the level of knowledge, skills along with perceptions or values possessed by the nurses which influence their set of practices. The interpersonal factors refer to the relation of the nurses with their friends, peers and patients which further govern the success of the implementation objectives. The organizational factors refer to the policies norms and culture, which helps in the establishment of the IPAC standards of clinical hygiene and safety. Additionally, inter facility collaboration can promote organizational learning regarding techniques and procedures such as alcohol rub for cleansing hands before, after and during p atient handling, which can prevent spread of infection (Ellingson et al., 2014).The attending nurses need to maintain proper quarantine in dealing with highly infectious cases. They should wash their hands during each step of attending to the patient such as making the bed of the patient along with handing and management of the contaminated soils and articles of the patients. Strength In his respect skill building, peer to peer role modelling have been seen to positively influence the implementation of infection control procedures. As commented by Allegranzi, Sax Pittet (2013), the old and experienced nurses can preceptor the newly enrolled nurses about the disinfection methods and control. The nurses also play a significant role in educating the patients and the respective family members of the patient about the disinfection process. Limitations In a care set up dealing with patients who have been kept in under quarantine, the nurses have to monitor that the family members of the patient are allowed restricted entry. There are similar situations where the nurse has to persuade the family members of the visiting patients to rub their hand with alcohol before they could meet or touch their loved ones (Al-Tawfiq Pittet, 2013). The application of such restrictions often results in heated exchange of words between the nursing professionals and the visitors to the hospitals. Therefore, such ethical barriers limit the potential contributions of the nursing professionals within a care setup. Physicians role In this respect, the physicians attending to the patient can act as a go-to person by the family members of the patient being admitted to the hospital with serious infections. Therefore, they need to practice effective communication skills, where they need to be empathetic in their approach. As commented by Abdella et al. (2014), values and compassion serves as the core factors for ensuring less ethical dilemmas are faced by the practising physicians as per the IPAC hygiene standards. The physicians need to look upon the hygiene standards implied by the nursing professionals and educate the same. They also need to be careful with the equipments for treating patients in the gastroenterological wards. The instruments should be dipped in ethanol after every use. Critical solution by managers In this respect, the managers of the healthcare centres can act as volunteers for the promotion of programs such as antimicrobial stewardship. The antimicrobial stewardship is an excellent tool for improving the clinical outcomes of patients with severe microbial infections by analysing each step from infection contraction to recovery, through constant research into the clinical data and active record keeping (Al-Tawfiq Pittet, 2013). The programs can be also used for educating the staffs for coping with future recurrence of such infections. The implementation of the program can be used for meeting with the loopholes of hand hygiene techniques implemented within the medical wards. The institution wide programs for guideline compliance should be followed by the responsible management for reporting of the cases of infection to the higher authorities, which can help in controlling the rate of infection. Application of PDSA model by managers for controlling the rate of infection in gastroenterology wards Factors Attributes Plan (P) Will implementing antimicrobial stewardship address the loopholes of hand hygiene alone? Will education of the staff in the relevant fields address the issue? What necessary steps need to be taken for the implementation of the program? Do (D) The managers of the institution need to negotiate with the higher authorities for bringing about the change Study (S) Does the clinic possess sufficient infrastructure for supporting the implementation of the program? Did the staff possess sufficient knowledge about the antimicrobial stewardship program? Act(A) The management needs to organise sufficient workshops and training programs for educating the staff in the alternate methods of hygiene implementation Table 1: PDSA model applied by the managers for controlling infection rate in hospitals and clinics (Source: Author) Figure1: Antimicrobial stewardship program (Source: Davey et al., 2015) Strengths and limitations of the managers in healthcare wards The managers can influence positive organizational processes along with guaranteeing swift flow of funds through active engagement with stakeholders, for implementation of the some of the hygiene maintenance protocols and devices. As commented by Smolowitz et al. (2015), the negotiations skills of the mangers are particularly important in generating organizational change by focussing more upon the outcomes. The managers can act as preceptors by training the newly recruited staff about ways to improve organizational performance by employing active engagement policies. However, the lack of trained staff and additional funds often delimit the role of the managers. Additionally, organizational disputes often hinder the application of the said objectives and programs. Effectiveness of Registered nurse in establishment of quality improvement initiative The registered nurse can play an effective role in controlling the spread of infection within a clinical set up. Some of the methods which could be applied by the registered nurse are maintaining active documentation entailing the patient record and history (Unroe et al., 2015). The time of recurrence of chronic infections can be noted down by the nurse. As commented by Grol et al. ( 2013), the relapse of chronic infection can often be related to breach of hygiene practices. The registered nurse can prepare a screening chart detailing the steps that needs to be followed for dealing with a patient suffering from highly contagious infection. The registered nurse can take appropriate action to ensure the protection of the patients. The RN can brief the attending physician regarding the immunization of the patient based upon which referral and isolation strategies could be applied. As asserted by Blot, Vogelaers Blot (2015), advocating an aseptic environment and transmission control processes can prevent the spread of infection. In this respect, some of the recommended nursing standards prescribed by NANB play a crucial role in the prevention of infection through transmission. The NANB standards could be discussed in details for understanding the role played by the registered nurses in infection control. The nursing standards have been four types such as: Standard1: Application of evidence informed measures for control and prevention of infection through microorganisms. The nurse can follow a systematic approach to care by adhering to the guidelines of Public Health Agency Canada. Here, the nurse can track the immunization status of the clients based upon which appropriate quarantine measures could be implemented. This also helps in planning the hygiene standards to be implemented and practised for particular patient population. Standard 2: Application of professional judgement The nursing professional is supposed to take adequate measures for the prevention of chance contamination of the skin and the mucous membranes with microorganisms. Additionally, modification of the practise methods stressing upon the use of personal protective equipments for infection prevention and control can restrict the spread of infection. The use of personal protective equipments such as gloves can reduce the chances of contamination and transmission of contamination (Smolowitz et al., 2015). Standard 3: reduction of risk to self and others through appropriate handling, cleaning, and disposal of materials and equipments. The use of safety devices such as sharp disposal containers, needleless IV systems along with safe disposal can reduce the risk of accidents by checking the spread of microbial agents. In this respect, marking some of the items as single use only can prevent the usage of such articles again. As commented by Murphy (2013), failure in implying with the hygiene standards can be a serious breach of policies and procedures. Standard 4: Use of timely communication strategies with clients and significant others Effective communication of health information to the clients explaining the use of isolation and masks to the patients and the respective family members of the patients can be helpful. As commented by Davey et al. (2015), open communication with the healthcare team can help in the establishment of the safety and hygiene measures. Recommendations for hand hygiene initiative A number of steps could be taken for the implementation of the hand hygiene practices within a care set up. In this response maintaining an aseptic condition is pivotal within the context of an acute health care set up. During the process of handling and management of the patients affected with infectious disease, the nursing professionals need to rub their hands with alcohol everytime after handling such patient population. This helps in the prevention and control of disease through microbial contamination. Additionally, some of the measures which could be implemented over here are provision of sufficient education and training to the health staff regarding the aseptic conditions and methods which could be implemented by them within the care setup. Moreover, evidence based measures along with implementation of the nursing standards (NANB) can reduce the recurrence or breach of protocols of hygiene within an acute hospital and care setup (Melnyk et al., 2014). Conclusion The assignment uses the PDSA model for evaluating the different intervention and approaches implemented within a care set up for establishing sufficient standards of hand hygiene. The application of the model analyses the affectivity of different steps and measures such as team planning of activities along with role-modelling of significant practice methods which prevents future recurrence of such accidents. In this respect, some of the standards of nursing practices can be applied along with promulgation of antimicrobial stewardship can also facilitate in meeting with the demands of health and hygiene standards. References Abdella, N. M., Tefera, M. A., Eredie, A. E., Landers, T. F., Malefia, Y. D., Alene, K. A. (2014). Hand hygiene compliance and associated factors among health care providers in Gondar University Hospital, Gondar, North West Ethiopia.BMC Public Health,14(1), 96. Allegranzi, B., Sax, H., Pittet, D. (2013). Hand hygiene and healthcare system change within multi-modal promotion: a narrative review.Journal of Hospital Infection,83, S3-S10. Al-Tawfiq, J. A., Pittet, D. (2013). Improving hand hygiene compliance in healthcare settings using behavior change theories: reflections.Teaching and learning in medicine,25(4), 374-382. Blot, K., Vogelaers, D., Blot, S. (2015). Central line-associated bloodstream infections: a critical look at the role and research of quality improvement interventions and strategies. InAnnual Update in Intensive Care and Emergency Medicine 2015(pp. 15-24). Berlin: Springer International Publishing, pp.105-369. Dai, H., Milkman, K. L., Hofmann, D. A., Staats, B. R. (2015). The impact of time at work and time off from work on rule compliance: The case of hand hygiene in health care.Journal of Applied Psychology,100(3), 846. Davey, P., Peden, C., Charani, E., Marwick, C., Michie, S. (2015). Time for actionImproving the design and reporting of behaviour change interventions for antimicrobial stewardship in hospitals: Early findings from a systematic review.International journal of antimicrobial agents,45(3), 203-212. Ellingson, K., Haas, J. P., Aiello, A. E., Kusek, L., Maragakis, L. L., Olmsted, R. N., ... VanAmringe, M. (2014). Strategies to prevent healthcare-associated infections through hand hygiene.Infection Control Hospital Epidemiology,35(8), 937-960. Grol, R., Wensing, M., Eccles, M., Davis, D. (Eds.). (2013).Improving patient care: the implementation of change in health care. New Jersey: John Wiley Sons, pp.15-25.. Jones, E. L., Lees, N., Martin, G., Dixon-Woods, M. (2016). How well is quality improvement described in the perioperative care literature? A systematic review.The Joint Commission Journal on Quality and Patient Safety,42(5), 196-AP10. Kamdar, B. B., Yang, J., King, L. M., Neufeld, K. J., Bienvenu, O. J., Rowden, A. M., ... Needham, D. M. (2014). Developing, implementing, and evaluating a multifaceted quality improvement intervention to promote sleep in an ICU.American Journal of Medical Quality,29(6), 546-554. Lavin, M., Harper, E., Barr, N. (2015). Health information technology, patient safety, and professional nursing care documentation in acute care settings.OJIN: The Online Journal of Issues in Nursing,20(2). Melnyk, B. M., Gallagher?Ford, L., Long, L. E., Fineout?Overholt, E. (2014). The establishment of evidence?based practice competencies for practicing registered nurses and advanced practice nurses in real?world clinical settings: proficiencies to improve healthcare quality, reliability, patient outcomes, and costs.Worldviews on Evidence?Based Nursing,11(1), 5-15. Moraros, J., Lemstra, M., Nwankwo, C. (2016). Lean interventions in healthcare: do they actually work? A systematic literature review.International Journal for Quality in Health Care,28(2), 150-165. Murphy, J. I. (2013). Using plan do study act to transform a simulation center.Clinical simulation in Nursing,9(7), e257-e264. Ouslander, J. G., Bonner, A., Herndon, L., Shutes, J. (2014). The Interventions to Reduce Acute Care Transfers (INTERACT) quality improvement program: An overview for medical directors and primary care clinicians in long term care.Journal of the American Medical Directors Association,15(3), 162-170. Septimus, E., Weinstein, R. A., Perl, T. M., Goldmann, D. A., Yokoe, D. S. (2014). Approaches for preventing healthcare-associated infections: go long or go wide?.Infection Control Hospital Epidemiology,35(7), 797-801. Smiddy, M. P., O'Connell, R., Creedon, S. A. (2015). Systematic qualitative literature review of health care workers' compliance with hand hygiene guidelines.American journal of infection control,43(3), 269-274. Smolowitz, J., Speakman, E., Wojnar, D., Whelan, E. M., Ulrich, S., Hayes, C., Wood, L. (2015). Role of the registered nurse in primary health care: Meeting health care needs in the 21st century.Nursing Outlook,63(2), 130-136. Unroe, K. T., Nazir, A., Holtz, L. R., Maurer, H., Miller, E., Hickman, S. E., ... Sachs, G. A. (2015). The optimizing patient transfers, impacting medical quality, and improving symptoms: transforming institutional care approach: preliminary data from the implementation of a centers for Medicare and Medicaid services nursing facility demonstration project.Journal of the American Geriatrics Society,63(1), 165-169.

Friday, November 29, 2019

The Tourism Industry In Uk Benefits And Challenges Tourism Essay Essay Example

The Tourism Industry In Uk Benefits And Challenges Tourism Essay Essay This study provides a merchandise and market development scheme for the UK touristry industry. It focuses on the benefits and challenges of the UK touristry industry. The background history of UK and the overview of the range are revealed in this survey. It besides outlines the vision, mission and its strategic aims. The study highlights a sum-up of the cardinal findings of strategic selling audit of the UK touristry sector. The findings of the study are used to develop a scheme for increasing the economic benefits of touristry to UK. The scheme for get the better ofing the challenges in order to increase the figure of persons sing UK for touristry is disclosed in this study. The study concludes by doing strategic recommendations for countries of growing in touristry activities in UK, development of merchandises and resources needed to guarantee viability. More so, important barriers to implementing those recommendations are identified throughout the study to turn to the concerns of stakeholders of the industry. Summary of Key Issues and findings We will write a custom essay sample on The Tourism Industry In Uk Benefits And Challenges Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Tourism Industry In Uk Benefits And Challenges Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Tourism Industry In Uk Benefits And Challenges Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The sum-up of cardinal issues and findings that Britain needs to turn to in order to better upon her planetary fight includes ; The importance of local market and concern markets Turning Competition New Trends in Demands Competition from emerging finishs Tax of adjustment and nutrient Entry Visa and Increase in Price Climate Change Construct on Britain s image and increase distribution through the trade Britain s major beginning of market and Britain s nucleus market However, merely five points would be discussed in the organic structure of the study and the remainder will be sent to appendix 1. Definitions, methodological analysis and model Definitions This subdivision seeks to explicate strategic placement and touristry. What is strategic positioning? Harmonizing to Michael E. Porter, ( 1996 ) strategy is the ability to do an informed determination on how, when and where to aim a client group, facilitate resources and put aims ( bounds ) makes the difference between directors who thinks from a strategic position in visible radiation of what might emerge in future . Lovelock ( 1991 ) , describes positioning as the procedure of set uping and keeping a typical topographic point in the market for an administration and/or its single merchandise offerings. Puting them together, Strategic Positioning is the placement of an organisation ( unit ) in the hereafter, while taking into history the altering environment, plus the systematic realisation of that placement ( beginning: hypertext transfer protocol: //www.zenska-mreza.hr/prirucnik ) . What is Tourism? Harmonizing to, Guyer Feuler ( 1905 ) , Tourism is a aggregation of activities, services and industries which deliver a travel experience consisting transit, adjustment, feeding and imbibing constitutions, retail stores, amusement concerns and other cordial reception services provided for persons or groups going off from place . Tourism can be categorized into Domestic, Outbound and Inbound. Domestic touristry involves people taking vacations, short interruptions and twenty-four hours trips within UK. The outbound touristry has to make with the people s motion from UK to other states, districts or states to research. The inward touristry involves single travelling from other topographic points such as Ghana, Togo, USA etc. to UK Methodology This study seeks to concentrate attending on the benefits and challenges of touristry industry in UK. The methods used in finishing this study include ; Literature reappraisal ( Journals, Books, Articles and the cyberspace ) Data analysis at UK, both national and sub-national degree Stakeholder battle Conceptual model The survey adopted selling model to explicate the maps that links the concern with client demands and wants in order to acquire the right merchandise to the right topographic point at the right clip. Overview of the selling procedure ( Adapted from tutor2u, Riley ( 2012 ) Mission, Vision and Strategic Aims The Mission To increase touristry s part to the growing and development of UK economic system. The Vision UK is globally recognised as one of the universe s prima regional finishs for conference, concern, sporting and other recreational activities. The state is noted for her high quality installations, cultural and amusement. In position of this, the study seeks to ; Better the UK portion of touristry worldwide and employment and quality of life. Increase UK portion in planetary visitant market. Strategic Aims Maximize touristry trial, spend and length of stay Attract investing in touristry related merchandises Increase industry engagement in selling activities through industry battle Improve touristry related community assets/products. better the battle of visitant with merchandises Improve market entree and connectivity Developing and marketing competitory tourer finish in UK Construct on Britain s image and increase distribution through the trade Better the scope of merchandise on offer and do it easier to acquire to Britain Introduction This chapter provides the background history of UK and the overview of the industry. Background History A ; Current province of UK The United Kingdom is a state that consists of England, Scotland, Wales, and Northern Ireland. It is a fantastic state with diverse civilization and tradition. It is extremely belief that, the nature of the people in the state, its landscapes, civilization, character, history and traditions ; its accomplishments, impact, successes, and standing ; and its hereafter, its vision, its possible makes the state Great. The aforesaid features of the state has reckoned its ain people, and people from across the universe to see Britain, to cognize Britain and to understand Britain ( Source: Former Prime Minister, Tony Blair ) . The state is a Member of overplus administrations which include the European Union, North Atlantic Treaty Organisation ( NATO ) , Commonwealth of Nations, World Trade Organisation ( WTO ) , and Organisation of Economic Corporation and Development. UK has the lasting place on the United Nations Security Council. Through touristry parts, United Kingdom is the universe sixth largest economic system and World s first industrialized state with a population of over 62.4 million ( Ref. UN, 2011 ) . The Overview of Tourism Industry in UK Tourism industry in UK has vastly contributed to the economic development in the state. The industry occupies a alone place as the UK s 5th largest industry, 3rd largest export earner behind chemicals and fiscal services and deserving ?115 billion a twelvemonth. Besides, it employs over 2.6 million people and supports over 200,000 Small Medium Enterprises ( SME s ) ( beginning: VisitBritain.com, 2012 ) . Abroad visitants spend around ?18 billion a twelvemonth in this state and they contribute more than ?3billion in revenue enhancement and responsibility to the Exchequer ( VisitBritain Consultation Document, 2012 ) . Research has revealed that, touristry in UK is highly turning faster than any other economic sectors. It is outpacing excavation, agribusiness, and fishing as a taking industry for the state. One could see the value of touristry in UK is highly high. Although, the industry has been helpful to the state s economic system, there has been stagnancy of growing late, due to few cardinal issues and challenges. This has made the industry to worsen to the 7th place in the international touristry finish. This consequence is based on the visitant s attending and outgo ( Ref. UNWTO, 2011 ) . It means that, France, USA, China, Spain, Germany and Italy are all in front of UK in the touristry hierarchy ( Ref. UNWTO, 2011 ) . The inquiry here isaˆÂ ¦ . `what might be jobs or challenges ensuing to hapless attending of tourers in UK. It is argue that whiles UK touristry performs good, international touristry is ferociously competitory concern and their rivals are upping their game ( VisitBritain.com ) . The industry is confronting job on how to make a competitory, first touristry industry in Britain which can fit both the quality and the best of British concern every bit good as the graduated table of touristry in Britain in peculiar. Situational Analysis: The UK Tourism Industry and its Competitiveness The Value of Tourism to the UK Economy The part of UK touristry industry to the national economic system demonstrates the magnitude and complexness of the industry. Harmonizing to VisitBritain s CEO, Sandie Dawe ( 2012 ) , touristry has enormously contributed to the development of UK economic system. To her, the industry can turn by more than 60 % which would be amounted to about ?188bn by 2020. Besides, the figure of occupations straight and indirectly linked to touristry could lift by 264,000 to 2.89 million by 2020, ( beginning: VisitBritain ) . Value of Tourism ( Adapted from VisitBritain.com ) Deducing from this, one could see that, touristry is a major subscriber to the balance of payments. On the contrary, it is one of the few activities which would enable UK to accomplish competitory advantages through the redistribution of labor within Europe ( Economist, 1993:5-6 ) . It is besides a critical incentive of the UK economic system cut downing the shortage of the balance of payments, hiking employment, bring forthing income, and lending to regional development ( Zacharatos, 1989:274 ; Truett A ; Truett, 1987:178 ) . In fact, touristry per Se is one major generator of wealth in UK economic system. The part of the touristry industry in the UK economic system has been really encouraging. As of 2010, the part of touristry has a entire gross of ?110 Billion and 2011-?120 Billion per annum ( UK Tourism Statistics, 2012 ) . Visitors ( ?m ) Spent ( ?Bn ) Leisure 11.5 6.6 Business 6.8 4.0 Students 0.5 1.4 Other 2.4 1.2 In 2011 ( Ref: International Passenger Survey, 2011 ) * 1 % addition in the cost, significance, touristry gaining bead down by 1.3 % ( Sensitive Tourist, 2001 ) 3.2. UK s Position in the International Market However, the industry s place in the international market chart has been falling for the past 3 old ages now. This is because the competition in the planetary market topographic point has become really tough as a consequence emerging finishs and other outstanding finishs such as France, Italy, Malaysia, Turkey, U.S.A etc. Although the industry was able to crush the cut-out point set for twelvemonth 2012, yet the state s place in the planetary market is still worsening. In 2011, as illustrated in Tab.1 below, UK came in the 7th place in the universe categorization of tourer finishs. The growing in planetary travel over the last two decennaries means that UK is viing against more finishs, for a larger figure of possible visitants ( VisistBritain.com ) . Tab.1: Popular international touristry finishs ( 2011 ) 2011 Rank Finish Staying visits ( m ) 1 France 79.5 2 USA 62.3 3 China 57.6 4 Spain 56.7 5 Italy 46.1 6 Turkey 29.3 7 United kingdom 29.2 8 Germany 28.4 9 Malaya 24.7 10 Mexico 23.4 ( Adapted from VisitBritain ( 2012 Strategic Key Issues A ; Findingss Confronting The Industry The undermentioned key subjects are outlined from the strategic audit based on research and findings in appendix 2 and 3. The importance of local market and concern markets The local and concern markets are seen as the UK s nucleus markets. Research conveyed by VisitBritain has revealed that disputing confronting UK international touristry does non merely come from economic tendencies and competitory activity, but beginning market besides poses alone complications. The local market consists of Western Europe and its environing states such as France and Italy. France, Spain, Germany and USA generate 1/3 of all money spent by visitants in the UK economic system ( Visitbritain ) . However, since 2006, UK has lost these market portions and visits. This indicates that, Britain needs to support volume, value and market portion of these countries. New Trends in Demands The International touristry is traveling to a degree where consumers are demanding in new and varying activities which would prosecute them ever. Consumers are demanding for new countries such as eco-tourism, health-tourism, sports-tourism, and activity-tourism and instruction touristry. This means tourers are no more interested in the civilization or geographical location of the state. Therefore, in order to pull the attending of tourers, the industry should turn their attending on activity touristry, instruction touristry Turning Competition and Competition from emerging finishs Competition from bing and emerging finishs is another challenge. The emerging finishs like China, Malaysia, and Dubai are the states that are turning at a fast rate in the touristry industry. Rivals are traveling at fast rate, puting in selling runs and turn toing policy issues. For illustration, US authorities late has published touristry scheme and national travel to cover with the visa procedure, boundary line controls and issues of image. However, the major challenge here is how to make a competitory, first touristry industry in Britain which would fit both the quality and the best of British concern and advanced policies to make value and enhance of fight. Emerging Markets The competition in the planetary market topographic point has become really tough as a consequence of emerging finishs and other outstanding finishs such as France, Italy, Malaysia, Turkey, U.S.A etc. The strategic audit has outlined China, Turkey, Malaysia, Dubai and Egypt as the cardinal mark countries for touristry growing. Although the industry was able to crush the cut-out point set for twelvemonth 2012, yet the state s place in the planetary market is still worsening. This has resulted because the planetary market place is acquiring tougher and states like France, US, China, Germany and Dubai have recognized the potencies of touristry. This has awakened them to present growing and occupations in a tough economic clime. Tax of adjustment and nutrient Research has revealed that UK hotels and eating houses overtaxed in hurt to revenues for the wider economic system. Therefore, most UK hotels and eating houses charges full VAT rate on tourer adjustment, repast and attractive force. There are several stores and eating houses in UK that charges revenue enhancement on everything tourers buy. A noteworthy illustration is McDonald- any nutrient bought from McDonald has been tag with revenue enhancement. This has demoralised most of the tourer to see UK. Entry Visa The trouble in accessing entry visa to UK is another factor populating Britain s fight as a finish for international touristry. It is an established fact that, for one to acquire tourist visa to UK is really hard. Apart from hard visa procedure, it is besides expensive as compared to other tourer finishs. For case, to acquire a tourer visa to UK, one has to pay an Amount of ?78 pieces Schengen visa is ?53. So relatively, people would prefer traveling to Germany, France and other finishs in stead of UK. This has resulted hapless public presentation since visitants from China, India and other African states are now sing Germany and France. Climate Change The conditions status in UK is seen as a drawback and hinderance to touristry in United Kingdom. As the conditions in UK is unpredictable, tourer most frequently complain of been disturbed by rain and unfavorable conditions conditions. This has negatively affected the industry since most people are discouraged and lost involvement in shiping on touristry to UK. Developing Strategic Options from the above Analysis The findings above lineation a figure of challenges confronting the touristry industry in UK. This subdivision will develop a scheme that would be used to increase economic benefits for the state s touristry industry. It would besides sketch a strategic attack to finish selling ( mention to appendix 2 ) in order to increase the figure of single visitants. It will develop a trade name for UK touristry to acquire a sustainable presence in the planetary touristry market topographic point. Prosecuting local and concern markets The industry should increase domestic trial and concentrate on the local which is UK s nucleus market. The UK industry should non disregard its local market and concern markets whiles the emerging finishs such as China, India represent long term chance for growing. The industry should utilize advertizement, motive and wagess to promote the natives of this state to ship on domestic touristry. This will smell good for those foreigners to develop involvement in sing UK. Strategic development of bunchs Bunchs occur as a consequence of both perpendicular relationships with providers and clients every bit good as horizontal relationships based upon shared engineerings and common clients ( Barker, 2007 ) . Therefore, in order to increase economic benefit of international touristry in UK, the industry should take at organizing a bunch that will convey group of industries on board. The presence of the bunch will speed up and amplify the procedure of factor creative activity in the industry. Once the bunch is formed, it allows companies from the interrelated industries to put in substructures, engineerings, information and human resources to better economic benefits of the touristry industry. Japan, for illustration provides a compelling impact of bunchs on a state s competitory advantage. In Japan, Keiretsu has formed a bunch of companies around the major Bankss with shareholding connexions ( Barker, 2007 ) . This has encouraged cooperation and interaction. In simple put, the graduated table of the bunch will promote greater investing, specialisation, exchange information and thoughts about market demands. Porter on bunch has cited several illustrations and it will be interesting to detect that bunchs are active and strong in Japan, Italy, Sweden, and Germany. However, it is really weak in UK Strategic finish confederation Research has disclosed that, France, Spain, Germany and USA generate 1/3 of all money spent by visitants in the UK ( VisitBritain ) . However, since 2006, UK has lost these market portions and visits. This means that, UK needs to support volume, value and market portion of these countries. In order to derive market portion, the industry should set up a strategic partnership with the emerging rivals. The industry can associate up with such finishs to organize a conference of states with must see and must see topographic points. The touristry industry can develop stronger relationships with other private companies in the name of touristry partnership plan. This will assist to develop and advance cultural touristry and chances. Corporate societal duty scheme Scholars like Friedman ( 1962 ) , and Grossman ( 2005 ) maintain that, the traditional position of a company is that, the company has a duty to do as much net income as it can for its stockholders. Alternatively, the stakeholder attack suggested by Edward Freeman in 1984 directs administrations to pull off the involvement of and admit a responsibility of attention to a scope of stakeholders. Based on the traditional position of the industry or a limited stakeholder position of the industry, UK tourism board should concentrate on utilizing corporate societal duty to increase positive stakeholder benefits pieces eliminating the negative effects of its action. It has been reported that non-governmental administrations have been donating 1000000s to assist in assorted environmental undertakings. These undertakings are centered on environmental protection, clime alteration, and the publicity of renewable energies. Besides, VisitBritain should present constructions that will prosecute and pass on with UK touristry industry and stakeholders. This will assist to supply a co-ordinated attack to drive forward the execution of the Strategic Framework for UK Tourism. The construction will give the industry the opportunity to portion advanced and intelligence bringing every bit good as turn toing cardinal issues and challenges impacting the touristry industry. Notwithstanding that, it will acts as a cardinal mechanism for VisitBritain to pass on with the industry and link efficaciously with the emerging destinatioons. Strategic Recommendations To get the better of the challenges and maximise the benefits of the industry, the industry in coaction with UK Government should: Tax riddance There should be revenue enhancement free tourers and guarantee that there is no infliction of revenue enhancement on any nutrient and adjustment. The authorities should beg for financess from private endeavors to back up the touristry industry. This will assist to eliminate if non cut down revenue enhancement rate to its lower limit. Decrease of tourer visa fee to vie with Schengen visa Therefore the sum of money taken from tourers as they apply for tourer visa should be reduced to vie with the other competitory states. Besides the UK authorities should print a national travel and touristry scheme which will take at cut downing the tourer visa fee and procedure, boundary line control and issues of image. This will maximise touristry trial, spend and length of stay. Expansion of local and international gross revenues squads Use the corporate administration scheme to maintain the industry accountable. This will assist to avoid any kinds of graft and corruptness in the touristry industry. Have a touristry industry which provides low-cost quality, which is unfastened to all and which makes the best usage of Britain s resources. Drumhead To sum up everything, Marshal ( 2012 ) opine that the challenges confronting the touristry industry are complex and legion. However, the two key among all the challenges are ; Tax on adjustment and nutrient and how to make a competitory, first touristry industry in Britain. Honestly speech production, turn toing these challenges will necessitate a high degree of coordination and cooperation to marshal resources more efficaciously. Fiscal force per unit areas and viing precedences among all touristry spouses and touristry stakeholders will necessitate new and advanced partnership agreements to react to turning competition and planetary chances ( Marshal, 2012 ) . Decision This study has provided a merchandise and market development scheme for the UK touristry industry. The background history of UK and the overview of the range are revealed in this survey. It besides outlined the vision, mission and strategic aims of the survey. Situational analysis of the industry based on the local market, value of touristry and UK s place in the international market has been scholarly presented. The study revealed a sum-up of the cardinal findings of strategic selling audit of the UK touristry sector. The findings of the study are used to develop a scheme for increasing the economic benefits of touristry to UK. The scheme for get the better ofing the challenges in order to increase the figure of persons sing UK for touristry is disclosed in this study. The study concludes by doing strategic recommendations for countries of growing in touristry activities in UK, development of merchandises and resources needed to guarantee viability. More so, important barriers to implementing those recommendations are identified throughout the study to turn to the concerns of stakeholders of the industry. To accumulate everything, it is the aim of the Ministry of Tourism and the Government of UK to make the environment where the industry would make non merely learn people to smile but give them a ground to smile . The Government should observe the above recommendations a point and pass new touristry policy ( Hon. Harold Lovel, 2012 ) . Annotated Bibliography Vision, mission, purposes and aims In order for an organisation to hold clear strategic waies, it must foremost explicate clear vision, mission, purposes and aims. The undermentioned books were helpful in discoursing the intent of the vision, mission, purposes and aims ; Dale, C. ( 2012 ) , Strategic Management for Tourism Senior Lecturer in Tourism University of Wolverhampton Evans, N. C. D. and Stonehouse, G ( 2003 ) Strategic Management for Travel and Tourism . Oxford Butterworth-Heinemann, 15-20 Understanding Strategic Position and Tourism Scheme and Tourism have myriad of definitions from a different position. It is hence of import to open this study with a brief account on strategic placement and touristry. This will assist to ease better apprehension of scheme preparation and execution. The undermentioned books, diaries and articles were helpful in capturing the chief conceptualisation of scheme and touristry. Capon, C. ( 2008 ) , Understanding Strategic Management , Prentice Hall: Hemel Hempstead. Lovelock, C. H. ( 1984 ) . Services Selling . Englewood Cliffs, NJ: Prentice-Hall. Lovelock, C. H. ( 1991 ) . Services Selling . 2nd ed. , Prentice- Hall Johnson, G. et Al. ( 2008 ) , Researching Corporate Strategy , Prentice Hall: Hemel Hempstead. Porter, M.E. , ( 1980 ) , Competitive Scheme: Techniques for analyzing industries and rivals New York: The Free Press Tribe, J, ( 2010 ) , Scheme for Tourism , Goodfellow Publishers, Oxford Overview of Tourism Industry in UK In order to acquire wide and comprehensive reappraisal of touristry in UK, there was the demand to research into several books, diaries and articles which helpful to this study. As a affair of fact, the undermentioned books and diaries were able to give accurate information that the research worker was looking for. Butler, R.W. ( 2011 ) : Contemporary Tourism Reappraisals: Tourism Life Cycle Strathclyde Business School, Universiity of Strathclyde Goodfellow Publishers Ltd. , Woodeaton, Oxford, OX3 9TJ Website- wwww.goodfellowpublishers.com Shaw, S. ( 2012 ) : International Hospitality Management Program hypertext transfer protocol: //www.sprottshaw.com/programs/tourism-hospitality/international-hospitality-management/ Accessed on December 12, 2012 The Economic Importance of Tourism: UK Tourism Satellite.. , hypertext transfer protocol: //www.ons.gov.uk/ons/rel/tourism/tourism-satellite-account/2009 -the-economic-importance-of-tourism/rep-2009tsa.html ( accessed December 12, 2012 ) . Tribe, J. ( 2005 ) , The Economicss of Recreation, Leisure and Tourism , Butterworth Heinemann, Oxford. UNWTO, EUROSTAT, OECD ( 2008 ) , Tourism Satellite Account: Recommended Methodological Framework ( TSA: RMF ) , Madrid, Luxembourg, Paris. UNWTO, EUROSTAT, OECD ( 2008 ) , International Recommendations for Tourism Statistics 2008 ( IRTS 2008 ) , New York, Madrid. United Nations, Statistical Office of the European Communities, Organisation for Economic Co-operation and Development and World Tourism Organization ( 2008 ) . VisitBritain Consultation Document ( 2012 ) Delivering A Aureate Bequest: A Grow Strategy for Inbound Tourism to Britain from 2012 to 2020 . Website- www.visitbritain.org Key Issues and Challenges This portion of the study is really sensitive to the survey ; hence there was the demand to acquire books which would give accurate information about the benefits and challenges facing the touristry industry in UK. The research made mention from the undermentioned books and web sites ; BIS Economic Paper ( 2012 ) : Industrial Strategy: United kingdom Analysis Department for Business Innovative A ; Skills, No. 18 hypertext transfer protocol: //www.bis.gov.uk Business Management and Strategies , hypertext transfer protocol: //teeanthony.blogspot.com/ ( accessed December 12, 2012 ) . Marshall, C. ( 2012 ) , Challenges confronting the Tourism Industry in Antiqua A ; Barbuda : Ministry of Tourism and Civil Aviation. Office of National Statistics ( 2012 ) : The Economic Importance of Tourism: UK Tourism Satellite Account 2009 VisitBritain Consultation Document ( 2012 ) Delivering A Aureate Bequest: A Grow Strategy for Inbound Tourism to Britain from 2012 to 2020 . Website- www.visitbritain.org TOMORROW S TOURISM Home Ask, common inquiries asked of ( n.d. ) . Retrieved from hypertext transfer protocol: //www.eastriding.gov.uk/corp-tourism/docs/TomorrowsTourism.pdf Strategic Options This subdivision of the study focuses on the Marketing scheme and action program. There was the demand to acquire models and theoretical accounts to back up the work. Therefore made mention from the following books below, because these books give accurate accounts to the assorted strategic options and selling theoretical accounts ; Buhalis, D. , 1999a, Limits of touristry development in peripheral finishs: jobs and challenges, Tourism Management, Vol.20 ( 2 ) , pp.183-185. Cooper, C. et al. , ( 1998 ) , Tourism: Principles and Practices, 2nd erectile dysfunction, Addison Wesley Longman, England. Digital Startup and Campaign Marketing station in Hyderabad.. , hypertext transfer protocol: //browsemasters.com/ ( accessed December 12, 2012 ) . Gallic Luxury Vacations, hypertext transfer protocol: //frenchluxuryvacations.com/ ( accessed December 12, 2012 ) . William, J. ( 2002 ) : H. Igor Ansoff, 83 ; instruction drew world-wide acclamation San Diego Union-Tribune. Retrieved ( 8/12/2012 hypertext transfer protocol: //www.mindtools.com/subscribe.htm. Beatty, C. et al. , ( June, 2010 ) : The Seaside Tourism Industry in England and Wales : Employment, Economic Output, Location and Trend. Centre for Regional Economic and Social Research Sheffield Hallam University Positioning the Destination Product Bournemouth University..http: //eprints.bournemouth.ac.uk/15749/1/Positioning_the_Destination_Product_-_C an_Regional_Tourist_Boards_Learn_from_Private_Sector_Practice_ ( for_upload to_BURO ) .pdf ( accessed December 12, 2012 ) . Porter M.E. ( 1996 ) , What is Strategy? | Reflections, hypertext transfer protocol: //jensgulich.wordpress.com/2010/10/22/ / ( accessed December 12, 2012 ) . Pima Community College: As with other impacts: Directories, hypertext transfer protocol: //ecc.pima.edu/~tourism/Negative % 20Impact % 20of % 20Tourism.htm ( accessed December 12, 2012 ) Tugberk s Blog TugberkUgurlu.Com, hypertext transfer protocol: //www.tugberkugurlu.com/ ? page=24 ( accessed December 12, 2012 What is the difference between the United Kingdom, Great.. ? hypertext transfer protocol: //geography.about.com/library/faq/blqzuk.htm ( accessed December 12, 2012 ) . Appendixs appendix 1 ( KEY ISSUES A ; FINDINGS ) Increase in Price A research conducted by San Francisco State University indicated that, the monetary values for local goods and services have increased by 8 % as a consequence of touristry development. What it means is that, touristry development has enormously increased in both edifice costs and land values. This is because the rich are now utilizing the lands to construct and prosecute in existent estate for touristry intent. This has resulted in trouble for the autochthonal people to run into the basic needs to buy lands for their ain usage. Economic Dependence Harmonizing to Marshall ( 2012 ) , over-reliance on touristry, particularly aggregate touristry carries important hazards to tourism dependent economic systems. He argues that economic recession and the impacts of natural catastrophes such as tropical storms and hurricanes every bit good as altering touristry forms can hold a annihilating consequence on the local touristry sector. Decrease of UK Government fund for touristry industry In add-on, the decrease of UK Government funding on touristry industry is a factor. Therefore, the subsidy given by the UK authorities as a back uping assistance to the touristry industry has dropped by ?48.0m to ?35.9m, which is 25 % lessening in 2011. This has besides made the industry to take drastic determinations to run into up their demand by seting high charges on clients visit. Appendix 2 Strategic Approach to Destination Marketing Buhalis ( 1999 ) defines a finish as chiseled geographical countries, such as a state, an island or a town . Cooper et Al ( 1998 ) position finishs as the focal point of installations and services designed to run into the demands of tourers. Although UK has all the necessary installations that the assorted definitions are speaking about, there are unequal services designed to run into the demands of the tourer. Using Ansoff Matrix for the Strategic Approach to Destination Ansoff Matrix was propounded by a Russian-American, applied Mathematician and concern director called H. Igor Ansoff. The theoretical account was foremost published in the Harvard Business Review in 1957 ( BusinessDictionary.com A ; Wikipedia ) . Ansoff Matrix has grouped selling schemes into selling development, selling incursion, merchandise development and variegation. Diagrammatically, this is Ansoff clarify his theoretical account ( Ansoff Matrix ) ; Degree centigrades: UsersKENYAS SERIESDesktop2012-12-09_1935.png Marketing Development: This theoretical account maintains that, to derive market for an bing merchandise, the company must be introduced into a new face of people. The touristry industry should aim different geographical markets either at place or abroad. It should acquire new market Centre for the bing merchandises and utilize different gross revenues channels to aim different groups of people. The industry can follow societal networking sites to do different among its rivals. Market Penetration: To perforate agencies to enter-thus, market incursion involves with come ining a new market with an bing merchandises. Although it could be hazardous to come ining a new market with an bing material but, the industry can follow advertizement to promote people in UK to ship on domestic touristry. Merchandise Development: Merchandise development has to make with developing new merchandises for an bing market. It is an opposite of market development. To use this, the touristry industry must widen their merchandises by traveling to new countries such as eco-tourism, health-tourism, sports-tourism, activity-tourism and instruction touristry every bit good as boxing the bing merchandises. Diversification: Diversification is a signifier concern scheme that seeks to increase profitableness through gross revenues obtained from new markets and new merchandises ( Beginning: Wikipedia ) . In the application, the industry must utilize or acquire existing expertness to accomplish such scheme since it is the riskiest among the schemes. Appendix 3 GILBERT DIFFERENTIATION STRATEGY Gibert ( 1983, 1990 ) argues that, finishs should distinguish the touristry merchandises in order to be able to accomplish alone touristry merchandise benefits. This will assist the industry to set up their place in the international touristry market every bit good as pulling high loyal tourers and Spenders. In this instance, touristry finishs should try to accomplish position country image, instead than a community country one. Gilbert Differentiation Strategy position country Commodity Area Willingness to pay position country Commodity Area higher monetary value Merchandises Attributes Merchandises Properties ( Adapted from Dimitrious, cited in Gilbert, 1990, p.25 ) . From the diagram, the finish is to a great extent substitutable, really sensitive to economic alterations and monetary value pieces consumers have low consciousness of any particular benefit or properties of the part. Therefore, vacation shapers based their determination to see the country ( UK ) simply on monetary value. However, the demand for the finish is incidental and finishs are unable to pull high Spenders. On the contrary, position countries achieve international finish as a consequence of the particular merchandise properties perceived by the touristry market. Gilber ( 1990, 24-25 ) argues that finish countries should try to travel to position countries to better up [ on their image, trueness and economic benefits. Appendix 4 SWOT ANALYSIS Strength Failing Large Global Aviation path web: Therefore, UK has a really big air power path web which can take a big figure of tourers from different states. Strong association with civilization and heritage: The state is besides endowed with strong civilization and heritage which can pull every person to see at that place. Strong touristry substructure: Besides, the state has all the installations that a tourer finish is supposed to hold. English linguistic communication: The female parent lingua of the state which is English linguistic communication is another factor that can convey tonss of tourer to the state. The English linguistic communication is a global linguistic communication which dominates in about any portion of the universe now. Lack of future airdrome capacity: Therefore, looking at the overcrowding nature of the UK airdromes, it would be really hard to spread out it in the close hereafter. High cost of life: Besides the cost of life as compared to other competitory finishs, UK s ain is really expensive.

Monday, November 25, 2019

Convicted Criminals essays

Convicted Criminals essays How should we treat convicted criminals Convicted criminals have been judged and tried by a jury of twelve. When found guilty and housed in a penitentiary they should lose all their rights as a citizen. Once imprisoned they are no longer able to vote they lost their citizenship so why are we allowing them to complete an education, have access to libraries and recreational equipment. They have all of these rights, yet do we ever stop to think about the families of the victims. The pain, the anguish, and the immense suffering these loved ones go through because of the actions of these merciless criminals. If you can, draw up from your memory the actions of Susan Smith. Yes thats right the woman whom drove her two innocent kids in to the lake. She willingly drove her car into the lake as her two young sons sit seatbelted in the backseat of her car. Susan then got out of the car and watched as the cabin of the car filled up with the icy cold water eventually drowning the two. Just think of how they felt as they sit in the car crying for their mother frantically, wondering why mommy left them there? Barbaric...Barbaric is exactly how I would describe her actions. Yet, the jury doing her case sentenced her to life not death. The Jury only explained that she would suffer more through her depression, but does that justify the short-lived lives of two completely harmless, defenseless and innocent children. In todays society the idea of having deadly criminals: sentenced to life in prison, get paroled and then go back into society and strike again is absolutely frightening. Criminals like these should not be allowed to socialize with other, better their education, and for these criminals to think they will be treated civilized when they have not acted civilly themselves. With that, consider the old saying; treat others how you want to be treated. These criminals are the ones ...

Friday, November 22, 2019

Evaluation of 2 Essays Essay Example | Topics and Well Written Essays - 1000 words

Evaluation of 2 Essays - Essay Example The second essay was written by Eric Mortenson of the Willamette Valley in Oregon, originally published in the Oregonian, and he is a farmer and discusses how his family saved their farm and their heritage by going organic and selling locally. The two essays examined are supporting almost completely opposite positions on farming and food consumption, but they are not really at odds, because they are talking about two different subjects: consumption and production. Both essays make logical sense and they prove their points very well. Pelletier discusses the futility of trying to get everyone to consume locally, even if it were the answer to global warming. He shows that doing this for food consumption would be difficult enough, if not impossible, and that it would simply not make a useful difference unless all consumption becomes local, and he shows that this simply cannot be done, because the local climate cannot support enough warm weather fruit and the land cannot support profitable meat ranching. He says that only 48% of local consumption is covered by local production. Of course, coffee, tea, chocolate, cotton and many more products cannot be produced locally in Vancouver. If this extends around the world, many people would be hungry, and hungry people make wars, which have the biggest carbon footprint of all human activities. Pelletier cites evidence that if everyone switched to locally produced consumption, it would knock civilization back to the stone age, with poor diets, horse and buggy transport and wood-burning stoves for heat. We could survive this if it were an absolute necessity, but he argues that it is not even very useful. Pelletier says it is a common misconception that consuming only locally produced food would actually lower its carbon footprint. Pelletier says that trains and boats have lower carbon footprints than the small trucks that deliver locally. Eric Mortensen has turned his farm into organic production

Wednesday, November 20, 2019

Under what circumstances are protest movements against authoritarian Essay

Under what circumstances are protest movements against authoritarian rule most likely to succeed in changing the regime - Essay Example While a protest movement is a collective endeavour and is generally expressive of the political views of large numbers of people, the failed uprisings mentioned above indicate that they may not necessarily be successful in every case. This study examines why these movements were unsuccessful in achieving their objectives. According to Thompson, democratic revolutions can be understood as â€Å"spontaneous popular uprisings – peaceful, urban-based and cross class in composition – which topple unyielding dictators and begin a transition process that leads to the consolidation of democracy.†1 Including fraternity organizations, guerrilla organizations or other sects under the umbrella of social movements would possibly be stretching the definition of social movements too far2, but such organizations have also managed to attract a sizeable number of followers. According to Zirakzadeh, a social movement comprises a group of people who (a) consciously attempt to build a radically new social order (b) includes people from a broad range of social backgrounds and (c) makes use of socially disruptive, politically confrontational tactics.3 In general, where the question of overthrow of a regime is concerned, dictatorial, authoritarian regimes are vulnerable to violent, radical revolutions, including coups, that may successfully achieve this objective4. According to Tilly, earlier trends in the growth of social movements are linked to economic and political changes, such as the emergence of Parliaments, proletariats and market capitalization5. Tilly also points out that social movements can also be a prime factor functioning as a propellant towards democracy, such as the ones which occurred in the USSR in 1990-91, Serbia in 1996/7 and 2000 as well as Ukraine in 2004. But more often, social protest movements have flourished after the country in question has become a democracy, because political rights as well as individual rights such

Monday, November 18, 2019

Managing Financial Resources and Decisions Essay - 5

Managing Financial Resources and Decisions - Essay Example Sun and Sand Sports is the most appreciated and most preferred brand in the entire world and known for its unbeatable strategy it uses to capture the market and has launched many products in the entire world. Sun and Sand Sports stands in top 10 sports products manufacturers (sand, n.d.). Its products are diversified and have given a new passion and love to the sportsmen for their favorite sports. It has achieved many milestones from its corporate and has become the most favorite brand in the field of each sport. No other brand has such a wonderful success and more distinguished history from its incorporation as the Sun and Sand Sports had and no other brand is that stronger connection with sport than the Sun and Sand Sports. The main purpose of Sun and Sand Sports is quite simple and interesting: is to make athletes better.  Sun and Sand Sports have targeted all the sports lovers as its customers and all the customers of sub-brand are, with no doubt, are those who are athletics, sports person, sports lover and the one who is directly or indirectly associated with the sports (sand, n.d.). The capital market is a representation of agreement of an organization. Sun and Sand Sports have various kinds of stocks in the capital market and capital exchange. And it receives more of its finance from the share capital and it also has some Common stocks, equity stocks, options, rights, convertibles, bonds, futures, and others are awash in banal markets. As a share of approved well-groomed activities in Investment class (Andreff & Szymanski, 2006). Sun and Sand Sports have shown in its balance sheet about its main External Financing that is Share Capital. Share capital is that amount which a company raise by selling its shares in the capital market and get more shareholders. An increasing number of shareholders means the increased capital of the company. By having a share capital as a major and main source of finance, Sun and

Saturday, November 16, 2019

Reliability of Methylphenidate as a Cognitive Enhancer

Reliability of Methylphenidate as a Cognitive Enhancer Methylphenidate (amphetamine), an inhibitor which acts on the noradrenergic and dopaminergic systems used in the treatment of attention deficit hyperactivity disorder (ADHD), has been widely cited in Bioethicist literature as having the capability to improve cognitive ability in healthy individuals (Husain Mehta, 2011). Methylphenidate is widely used a wake promoting agent during training, in students to in the aim to increase their grades and in many academic professionals to maintain their performance. However, the effects of cognitive enhancement by methylphenidate are somewhat modest and large amount of variability exists between individuals. In patients with ADHD methylphenidate drugs such as Ritalin, perform well promoting attention; similarly, in healthy individuals an improvement is seen as Ritalin aids spatial working memory performance and improves executive functions in novel tasks (Mehta et al., 2000; Elliot et al., 1997). In the analysis of the effects of Ritalin through PET scans Mehta et al., (2000) conveyed that methylphenidate induced a reduction of blood flow in the left and right dorsolateral prefrontal cortex, increasing performance accuracy in spatial working memory tasks ( SWM) (Owen et al., 1996). SWM is localised in the prefrontal cortex, where damage to this area will lead to impairment in SWM tasks (Murphy et al., 1996). This suggests the increase of visual attention and improvement on visual working memory tasks may be due to the selective modulation effects of methylphenidate on the parietal, frontal and extra striate occipital regions- a finding synonymous with early research into monkeys and mono aminergic modulation of cognitive functions (Bernardi et al., 1982). However, recent exploration into fMRI and DCM studies on the brain show noradrenergic systems can influence neuronal excitability in regions engaged in sensory processing and visuospatial attention, thus suggesting that perhaps methylphenidate is less specific and affects functional connectivity across the brain network (Grefkes, 2010). The neural mechanisms by which, methylphenidate effects are primarily evident in the CNS; where the concentration of dopamine and norepinephrine in the brain is caused by the blocking their reuptakes-thus increasing the expression of the dopamine transporter DAT and blocking of the monoamine transporter 2. By doing so reducing activity of monoamine oxidase and increasing the expression of tyrosine hydroxylase is inhibited (Fibiger et al., 1971). Where levels of DAT are high in ADHD patients, inducing Ritalin restores catecholamine and alters dopaminergic firing systems, subsequently reducing synaptic transmission on the D2 and D3 dopamine receptors (Goldstein et al., 2000). Thus dopamine levels would be reduced and normalise deficiencies and improve concentration. A clear example of this is shown in Volkow et al., (2012) , where methylphenidate given orally blocks 60% of DAT sites whilst increasing dopamine concentrations in the striatum ( by 8% to 16%) reducing hyperactivity in in A DHD patients. However, in normal patients the intake of methamphetamine could result in a DAT overexpression or hypo-dopaminergic activity and could possibly lead to enhanced cognition. Additionally, the prolonged use of methylphenidate could result in the downward regulation of dopamine D2 receptors and uptake sites, similar to the reinforcement effects in amphetamines like cocaine, emphasizing impulsive behaviour like gambling and hyper sexuality (Voltz, 2008 Cools.,2007). Additionally, hypodopemenergic activity within the basal ganglia could lead to involuntary movements (Dyskinesia) it is often difficult to test the neuro-enhancement in healthy individuals caused by methylphenidate. In general cognitive processes one would subsume an enhancement would be on the emotional, motivational and cognitive functions within healthy individuals. Unlike other drugs such as AChEI (used in the treatment of the neurodegenerative disease Alzheimer’s) where Emre etal., (2004) and McKeith et al.,(2000) convey positive effects of AChEI on cognition and neuropsychiatric measures such as mood , anxiety and visual hallucinations- the use of methylphenidate conveys quite modest results on cognitive enhancement (Mehta et al., 2011). Although previous research by Rependatis (2010), found the use of methylphenidate increases memory, there was no consistent evidence to support a substantial effect. Additionally, though Mehta et al ., (2000) did convey that Ritalin did improve spatial working memory, a finding supported by Elliot et al., (1997). However, in a recent analysis Mehta et al (2011) attributes previous findings to the variance of baseline ability. The plethora of research surround the effect of methylphenidate is largely inconsistent and there is little evidence to suggest methylphenidate can be used as a cognitive enhancer. Contrariwise to popular belief, there has been evidence to suggest that methylphenidate could actually impair previous cognitive abilities (Schaaf et al.,, 2013 ). In testing the effects of Ritalin on reward and punishment learning in healthy students, Schaaf et al., (2013), conveyed that the effect of Ritalin on baseline spatial working memory tasks varied in terms of tasks and demand between individuals. Although, methylphenidate improved reward and punishment behaviour in high working memory subjects, it impaired those with low working memory . These inconsistent results may be partially due to the inverted U shape, whereby dopamine D1 antagonist can selectively modulate cognitive processes, such as SWM. Excessive levels of D1 in the prefrontal cortex can impair working memory (Vijayraghavan et al.,2007). However, adverse effects of methylphenidate can also been seen in repeated use ( Lapworth et al.,2009). Lapworth et al., (2009) suggest that methylphenidate is associated with hostility, aggression, and psychotic symptoms in repeated users, where the repeated use of methylphenidate increases â€Å"positive psychotic symptoms that contribute to a perception of the environment as a hostile and threatening place as well as by increasing impulsivity†. The reliability and validity of the aforementioned research comes into context when looking at the methods for testing the cognitive effects of methylphenidate on healthy individuals. A large body of research lacks substance and is largely inconclusive do to the variability in methods, additionally the generalizability attributed to methylphenidate be taken with a reasonable amount of judicious concern (Tucha O,2006) . So far there have been no comprehensive studied in normal subjects showing a fair effect of methylphenidate as a cognitive enhancer. A fundamental flaw in research is largely evident in a lack of standardized testing methods. For example, In ADHD patients there is a clear deficiency which one is able to target and improve to normalise baseline levels of hyperactivity however, in normal individuals there is no baseline. How one compare against a â€Å"standard of enhancement† when there does is no standard for which to compare. Additionally, when using methods su ch as SWM It’s difficult to subsume that the change in cognition is due to methylphenidate rather than other cognitive processes. A researcher is yet to be able to pinpoint the source of effect as the brain involves a process of complex, interlinked networks. A classic example of this exists in Mehta et al (2000) research to test the effects of methylphenidate. Participants were presented with a spatial working memory task, tested with the Cambridge Neuropsychological Automated Battery Test (CANTAB). Results showed the dependent variables like spatial memory were enhanced by the IV (Mehta et al 2001). However, in a later study Mehta et al (2011), attributed the findings to the effect sizes, where average ratings for the effect of ADHD are produced by caregiver and parent responses, thus they are not correct methods of analysis for cognitive effects rather they convey behavioural effects. Furthermore, the majority of research presented on methylphenidate does not fairly analys e the negative effects with inducing methylphenidate, instead Elliot et al., (1979) purely focus on the positive effects and do not report any negative side effects, thus resulting in a bias portrayal of the overall cognitive effects of methylphenidate. Moreover on further analysis of the literature it is also evident that there is a large disparity in the duration of the trials presented and the dosages of methylphenidate given. For instance Mehta et al.,(2000) uses almost 20 mg more than Elliot et al., (1979) and Reprantis et al., (2000). In a larger context the reliability of methylphenidate as a cognitive enhancers is somewhat limited due to a complete lack of evidence and dubious testing methods. Research would benefit from further analysis to improve standard baselines and methods of comparison within pharmacology. References Bernardi, G., Cherubini, E., Marciani, M.G., Mercuri, N., Stanzione, P. (1982) Responses of intracellularly recorded cortical neurons to the ionto-phoretic application of dopamine. Brain Res 245:267–274. Cools R (2007). Impulsive personality predicts dopamine-dependent changes in frontostriatal activity during component processes of working memory. J. Neurosci.27:5506–5514. Emre, M., Aarsland, D., Albanese, A., Byrne, E. J., Deuschl, G., De Deyn, P. P., Lane, R. (2004). Rivastigmine for dementia associated with Parkinsons disease. New England Journal of Medicine, 351(24), 2509-2518. Elliott, R., Sahakian, B. J., Matthews, K., Bannerjea, A., Rimmer, J., Robbins, T. W. (1997). Effects of methylphenidate on spatial working memory and planning in healthy young adults. Psychopharmacology, 131(2), 196-206. Fibiger, H. C., McGeer, E. G. (1971). Effect of acute and chronic methamphetamine treatment on tyrosine hydroxylase activity in brain and adrenal medulla. European journal of pharmacology, 16(2), 176-180 Gibbs A.A.(2007). The role of dopamine in attentional and memory biases for emotional information. Am. J. Psychiatry, 164 :1603–1609. Goldstein, R. Z., Volkow, N. D. (2002). Drug addiction and its underlying neurobiological basis: neuroimaging evidence for the involvement of the frontal cortex. American Journal of Psychiatry, 159(10), 1642-1652. Husain, M. 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Repantis, D. (2010) Modafinil and methylphenidate for neuroenhancement in healthy individuals: a systematic review. Pharmacol. Res. 62:187–206. Tucha O. Methylphenidate-induced improvements of various measures of attention in adults with attention deficit hyperactivity disorder.(2006) J. Neural. Transm. 113:1575–1592 van der Schaaf, M. E., Fallon, S. J., ter Huurne, N., Buitelaar, J., Cools, R. (2013). Working memory capacity predicts effects of methylphenidate on reversal learning. Neuropsychopharmacology, 38(10), 2011-2018. Vijayraghavan, S., Wang, M., Birnbaum, S. G., Williams, G. V., Arnsten, A. F. (2007). Inverted-U dopamine D1 receptor actions on prefrontal neurons engaged in working memory. Nature neuroscience, 10(3), 376-384. Volkow, N. D., Wang, G. J., Tomasi, D., Kollins, S. H., Wigal, T. L., Newcorn, J. H., Swanson, J. M. (2012). Methylphenidate-elicited dopamine increases in ventral striatum are associated with long-term symptom improvement in adults with attention deficit hyperactivity disorder. The Journal of Neuroscience, 32(3), 841-849. Volz, T. J. (2008). Neuropharmacological mechanisms underlying the neuroprotective effects of methylphenidate. Current neuropharmacology, 6(4), 379.